A vPlaybook is your strategy packaged in an interactive, digital guide, focused exclusively on the customer conversation.
"What to Know" prior to the Conversation - Sales Strategies, Trends, Audiences, Priorities, Pain Points, etc. <br> Your field sales team is sitting in a local Starbucks, home office, or airport lounge. They're preparing for their next customer conversation at 2pm today. Sales Ready vPlaybooks outline who to target in the organization, what to know about their world, and how to plan an audience-specific dialogue. <br> "What to Say" during the Conversation - Customer Stories, Insights, Provocations, Discovery Questions, Proof Points, etc. <br> Picture your field sales team sitting across the table from a customer. Sales Messaging vPlaybooks provide practical content for leading compelling customer conversations including which stories to tell, the best questions to ask, and insights that frame the customer situation in a new light. <br> "What to Show" to support the Conversation - Quick Videos, Animated Models, Pictures, Whiteboards, etc. <br> A compelling visual can be the most memorable part of a sales conversation. The vPlaybook has a ‘Show-Mode’ for displaying Rich Media assets. Reps can choose videos, pictures, infographics or whiteboards to quickly respond to a customer's question, offer an insight, or deliver a relevant proof point.